EVENT

MaCallan Whiskey

MaCallan Whiskey Launch Event using GreenAir's Event Plant Hire

The Mastery Of...

In January 2023, GreenAir collaborated with Spur to create a memorable sensory experience for the renowned Macallan Whiskey brand at the Space on Crummer venue. This event was a celebration of Macallan’s expertise in craftsmanship, highlighting the mastery of both wood and spirit that defines their iconic whiskey. With an immersive atmosphere, the event was designed to capture the essence of Macallan’s brand ethos—one that values quality, heritage, and refinement.

To set the stage, GreenAir incorporated carefully selected biophilic elements that complemented Macallan’s heritage-rich aesthetic. The lush greenery and natural wood accents evoked the forests where the whiskey’s oak casks originate, reinforcing the vital role of nature in the whiskey’s ageing process. Visitors were welcomed into a setting that blended rustic charm with modern elegance, creating a refined atmosphere that transported them directly to the heart of Macallan’s craftsmanship.

 

Event Date.
January 1, 2023
Client.
Spur
Site.
Space on Crummer
Architect.
Spur x GreenAir
MaCallan Whiskey

...Wood and Spirit

Throughout the space, GreenAir’s installations included living plant walls, organic materials, and accents that elevated the event ambience. These green elements didn’t just serve as decoration; they connected guests to the natural processes involved in whiskey production, from the oak casks to the landscapes that influence every bottle. Each thoughtfully crafted corner of the venue was an invitation to slow down, appreciate the flavours, and experience the legacy of Macallan Whiskey in a setting that celebrated the beauty and intricacy of nature itself.

MaCallan Whiskey
MaCallan Whiskey
MaCallan Whiskey